DunaMax Fitness
Committed to transforming the fitness world through Augmented Reality
Mission
The Founders have collaborated in various projects for the past 13 years. They have forged a strong and trusting partnership. With a shared enthusiasm for fitness and wellbeing, they combine expertise in the health-tech space, catering to everyone from elite athletes to those exercising at home, including children. Their collective dedication led to the creation of DunamaX fitness and in turn, ARCKfit, a groundbreaking training modality that enhances cognitive and whole-body functioning in users. In today's tech-driven world, we leverage augmented and mixed reality to help individuals improve their health and wellbeing anytime, anywhere.
Josef Leberer
Founder
Integrating 36 years of world class experience:
-
Training 8 Formula 1 World Champions
-
Improving their physical, mental, and cognitive capabilities
-
Giving them the superior advantage/edge
Josef Leberer, a highly-respected figure in Formula One, having trained 8 Formula 1 Champions. With extensive experience in high-performance sports, he serves as the Sports Fitness Physician and Team Coach for SauberF1 team, working with current F1 and next-gen drivers. Josef's expertise in meeting the unique demands of F1 drivers and top athletes is integrated into ARCKfit's product development, offering users a training edge from a seasoned F1 fitness coach who fully endorses the AR technology. Josef became the Sauber Motorsport ambassador in 2024.
LOUWRENS BRIEL
Founder
Louwrens is a fitness business entrepreneur and Biokineticist with specialization in neuro-rehabilitation. He conceived the idea for a new training apparatus when he achieved significant cognitive improvements in his patients by using cross-body movements. His theory was to combine cross-body movements with a high intensity exercise modality to stimulate neurological-activation. Since then, the concept, apparatus and training modality have been refined into what is now called ARCKfit™. Now with the opportunity presented as the fitness industry made a significant shift to online and home fitness, where people are realizing they must take better care of their health, he conceived the idea to create an Augmented Reality Cognitive Kinetic Fitness experience.
LIESL BRIEL
Founder
Liesl is lawyer with a Masters Degree in Tech Law. She is the Product, Privacy & Legal counsel of DunamaX Fitness. She has been extensively involved in managing and overseeing the product ecosystem including software and Intellectual Property development. Together with Louwrens, she has identified all the necessary components which make up these new inventions, how they connect and should function.